SGW Labs

Founded in London by artist Yuta Segawa in 2018, SGW Lab is a ceramic studio driven by a deep respect for craftsmanship and the human touch. Inspired by William Morris and the Arts and Crafts movement, SGW Lab embraces the idea that true art is created by the people and for the people—bringing joy to both maker and user. In an age dominated by automation and digital tools, the studio stands as a quiet rebellion: a space where imperfect, soulful handwork is celebrated, and the value of human labour is at the heart of every piece.

With a small, dedicated team, SGW Lab explores the beautiful potential of handmade ceramics, believing that the act of making is itself a meaningful expression. Their motto, The Art of People, reflects a mission not just to create objects, but to preserve the spirit of craft in a modern world that too often overlooks it.