INTIEARTH

Born in Lima to an American mother and Chinese Peruvian father, Jenni Li spent most of her life in the U.S. but gradually found her way back to Peru, deepening her connection to her heritage after her father’s passing in 2007. Her growing love for Peruvian culture and craftsmanship led her to found Intiearth—a brand rooted in preserving and celebrating Peru’s rich artisanal traditions. Based in Brooklyn, Jenni blends her fashion-stylist sensibility with time-honored techniques from artisans and cooperatives across Peru. Intiearth is committed to supporting local communities while bringing the beauty and soul of Peruvian textiles to a global audience.