In the past, Japanese people lived in a rich natural environment and enjoyed culture unique to this country. They have cultivated a spirit of modesty and enjoyment of change in nature. This spirit can be seen in Japanese culture, such as waka poetry.

We believe that this has created a uniquely Japanese aesthetic sense that is “Finding beauty in scenery that no one would notice at first glance.”

However, modernization has made a distance between nature and
us, which reduces opportunities to nurture such a spirit.

Taking a cue from the lost spirit of Japan, Huukyou cuts out a scene that seems to be unnoticed and expresses it in a free form that is not bound by conventional ideas.