DMY Studio
Founded in 2018 by Demi Mae Yip, DMY Studios is a British eyewear label known for creating timeless, trans-seasonal sunglasses. Originally launched as DMY BY DMY, the brand is rooted in refined elegance, exceptional craftsmanship, and classic yet contemporary design. Each frame is thoughtfully designed to stand the test of time—both in style and quality.
Since its launch, the brand has gained cult status and is now stocked in over 60 premium fashion retailers across 19 countries, including SSENSE, LuisaViaRoma, Harvey Nichols, Revolve, Matches, and Liberty London. DMY Studios has also become a favorite among celebrities such as Kendall Jenner, Gigi Hadid, Hailey Bieber, and Sofia Richie, who have all been spotted wearing its iconic frames.