Casa Amarosa's roots in India and its founder Nirali Guzman's nostalgia for her homeland play a significant role in the brand's vision. Casa Amarosa began when Nirali was searching for a way to bring a piece of her beloved India to her new home in the United States. She was inspired by the vibrancy of Indian textiles and artisan-made goods, and she knew that she wanted to share this magic with the world.
It took several years and various iterations, but Casa Amarosa eventually took shape as a brand that works with small producers in India. Sustainability is at the core of Casa Amarosa's vision, with a focus on small batches, artisan producers, and individually crafted goods.The brand designs its products to be textural and celebrates the unique, artisan-made marks and beautiful character of the materials.